11/01/2022
Arezzo, 11 January 2022 - One of the best new-generation movie directors, Marco Danieli, is behind the surprising SS2022 campaign of Monnalisa.Very suggestive work, which tells the story of the new collection of the historic Italian brand spread across 60 countries around the world, through video clips and images.
Marco Danieli comments on the MONNALISA campaign: “The main concept of the campaign is the reproduction of a room in a natural setting. A surrealist work that tries to confuse the planes of reality and fiction, aiming to produce amazement, fun, curiosity, and magic ".
Barbara Bertocci and Diletta Iacomoni, the creative tandem of Monnalisa, had this to say about the collaboration: “Marco is so talented and has captured the many nuances of our collections and the depth of our passion with the surprising simplicity of the new visual languages. Photos and video clips are exciting and directly represent our work and the history of the people at the heart of the Monnalisa brand".
Marco Danieli graduated in directing in 2007 from the Centro Sperimentale di Cinematografia in Rome. His first feature film, “La ragazza del mondo”, was presented at the 73rd edition of the Venice International Film Festival. For this film in 2017 he won the David di Donatello, the Globo D'oro and the Ciak D'Oro as best new director. In 2019 his second feature film “Un’avventura", a musical film with songs by Battisti and Mogol, was released in theaters.
The project "Beyond the Room" was developed by Marco Danieli for Adiacent - Experience by Var Group with the supervision of Gianluigi di Costanzo and the collaboration of Lorenzo Caproni.