11/10/2018
11 October 2018 - As part of the ambitious retail store openings project announced when the company made its début on the stock exchange in July, Monnalisa opened a store yesterday in the largest shopping mall in the USA, with a floor area of 270,000 sq.m., 450 shops and more than 25 million visitors a year.
The interior decoration of the store is in a romantic-contemporary style with soft spirals, sinuous surfaces, a floor with a maxi bouquet of roses, the iconic flower of the brand. A spectacular chandelier casts an amazing light on the collections and accessories. The polished façade of the store with its pink brush strokes and very original glossy pink and gold finish, makes the store unmistakeable.
The store opened in Philadelphia is considered to be strategic for the brand because it is the first sales point opened in North America in a shopping mall, a model that could open new and interesting opportunities for the retail development of Monnalisa on the US market.