17/05/2023
An unprecedented and surprising presentation of the Fall/Winter 2023/24 collection thanks to "TEXT TO IMAGE"
Monnalisa is launching an advertising campaign, among the first in the fashion sector, that combines creativity and Midjourney technology, a "text to image" artificial intelligence algorithm that allows for the creation of unprecedented images starting from text descriptions.In the creative phase, the components of the traditional shooting were enriched by unusual connections and experimentation, the result of a "text to image" directed by Monnalisa's Creative Department. The use of key elements, typical of the brand and its core values, subjected to the new "generative" technologies produced an inspiring outcome, made of dreamlike and surrealistic atmospheres, a kind of enchanted retelling of the world of childhood, against the background of a collection. The name of the campaign, produced and with the collaboration of Adiacent, is both a reference to Generation Z, for whom the collections are designed, and a reminder of the obvious potential of new technologies, which have delivered, specifically, an immediate improvement in process efficiency and environmental and economic impact, compared to traditional shooting.The GENERATE campaign will be shared on Monnalisa's official social media, starting with the business-to-consumer launch, of the upcoming Fall/Winter collection, scheduled by June.
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