Arezzo, June 14 –  New opening for Monnalisa which, for the second consecutive year, has been called to open a direct sales point at the Luxury Outlet Village in Bicester (Oxfordshire). Building on its off-price channel distribution strategy within premium centres, Monnalisa on June 7 last opened a sales point at the Maasmechelen outlet centre in Belgium, operating a pop-up store between June and October, in the period of maximum traffic. The openings in Maasmechelen and Bicester consolidate Monnalisa’s strategy to open in the leading outlets by customer type, brand mix and square meter return.

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