Arezzo, 18 January 2022: Monnalisa, the high-end childrenswear sector leader, extends its early childhood range, partnering on a new line of strollers for LECLERC BABY. Monnalisa expands its Newborn offer - thus far focused mainly on layette and beauty products - with its unmistakable floral pattern appearing on Leclerc Baby’s high-performance strollers. The three-year renewable license agreement covers multi-channel international distribution and provides a dual margin source for Monnalisa: on sales made by Leclerc Baby- through its website and its network of multi-brand customers specializing in baby care, Monnalisa will receive a royalty - Monnalisa will also sell this line of products through its wholesale, retail and e-commerce channels, acting substantially as a distributor. The Leclerc Baby by Monnalisa strollers will be available for order from mid-January and available to end customers from April. The Monnalisa custom model is the INFLUENCER, an ultralight stroller with automatic folding button, featuring a removable bumper bar, sun canopy with +50 SPF protection, reclining backrest in three positions, rain cover and drink holder. The line will also include a diaper bag, footmuff and organizer. The new Leclerc Baby by Monnalisa stroller has a pink gold frame, nicely combined with the iconic floral pattern of the brand and is available in three colors: Antique pink, Birch and Black.

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