Arezzo, September 13 – La Martina, an iconic international brand linked to the world of Argentine and British polo, with all its connotations of naturalness, sportiness and luxury, and have signed a 5-year multi-channel license agreement.  The international agreement has the objective of launching and growing a clothing, footwear and accessories offering for the 0-16 year-old audience, of the brand founded in 1985 in Buenos Aires, by Lando Simonetti, through the structure and expertise of Monnalisa. Monnalisa will be able, with this partnership, to further broaden its target clientele and deploy its expertise with an offering complementary to the contemporary romantic style for which it is known. The first collection resulting from the brand's new licensing course will be the one dedicated to FALL-WINTER 2024/2025. The licensing agreement is an important step along the strategic path of changing Monnalisa's    business model. The Kids La Martina collection will be distributed, in addition to selected mono  brand stores, via e-commerce and in a selection of Monnalisa multibrands. The style office, under the direction of Barbara Bertocci and Diletta Iacomoni, will interpret La Martina's style guides with the quality and attention to detail that distinguishes this historic brand.