19/02/2024
The agreement, valid until 2032, aims to develop a ready-to-wear, footwear, and accessories offering for the Philosophy di Lorenzo Serafini’s brand target audience of girls aged 0-14, leveraging on Monnalisa's structure and expertise.
A chance encounter among Lorenzo Serafini, Diletta Iacomoni and Matteo Tugliani, led to the creation of the business partnership between two companies sharing the same attention to creativity and quality.
With this strategic step, Monnalisa will be able to further expand its target clientele and apply its expertise to an offering aligning with its signature contemporary romantic style. The collaboration will debut with the Spring/Summer 2025 season.
Christian Simoni, CEO of Monnalisa, declares, "We are very pleased with this agreement. I believe that our contribution can be significant in the development, in the kids segment, of an iconic brand, thanks to our specific expertise - creative, productive, and commercial - in the age segment up to 14 years. It's another important step along Monnalisa's strategic path of evolving its business model through licensing acquisitions."