27/03/2023
This spring/summer, Monnalisa joins the Warner Bros. 100th anniversary celebrations with a capsule collection, inspired by the legendary Tom & Jerry.The partnership will celebrate the worldwide love for the two characters and will enrich Monnalisa’s high-end childrenswear collections. Barbara Bertocci and Diletta Iacomoni, Monnalisa's creative tandem, comment on the SS2023 proposal currently being launched in single-brand boutiques and in many of Monnalisa's 500 multi-brand stores, present in over 60 countries: “The collaboration with Warner Bros. Discovery Global Consumer Products is inspiring and long-lasting. We love their classics, which unite multiple generations. We are honoured to sit alongside an international partner on an occasion as important as the 100th anniversary. The collection we offer for Spring Summer 2023 is inspired by iconic characters, printed or embroidered with precious rhinestones and sequins, on cream, black and caramel backgrounds, mixed with fun polka dots: frivolous little dresses, tulle details, and irresistible accessories for her. For boys, we propose lots of t-shirts and classic five-pocket jeans featuring Spike on cream and black backgrounds.” On the occasion of the campaign, Monnalisa will launch a series of initiatives - on the official channels, on the e-commerce platform and in some of its stores - which include themed displays, premiums and promotional initiatives linked to the purchase of the Warner Bros. collection
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